HEXBUG was designed to expand the company's presence in the retail toy market, as well as add to the experience created by VEX Robotics, a subsidiary brand of Innovation First International, Inc. HEXBUG was founded in 2007 in Greenville, Texas, by Innovation First International, Inc., a company that was founded in 1996 developing small-scale robotic products, mostly for FIRST Robotics Competition. The name "HEXBUG" relates to the six-sided packaging it is sold in, rather than to its number of legs. The original Hexbugs are based on six-legged arthropods but now come in several different varieties. First piloted in the US through RadioShack, HEXBUG is now sold in most major retail stores.
HEXBUG uses many elements used in BEAM robotics. HEXBUG is a brand of infrared and automaton toys developed and distributed by Innovation First International.
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